Community and Social Development

Risk

The growth of industrial estates has both positive and negative impacts on local communities and society in economic, environmental, and safety aspects that directly affect people’s health and quality of life in local communities. If the surrounding communities are not taken care of and prevent the negative impacts from the Company's business operations, there is a risk of losing the good relationship between the Company and the communities. This could result in conflicts and resistance from the communities against the Company's future business expansion, as well as affect investors' confidence and decision-making.

Opportunity

In community development, across various dimensions, the Company aims to ensure that communities are safe and have a better quality of life by providing adequate access to high-quality basic services. This approach helps the Company obtain a social license to operate, build trust with all stakeholders, and enable it to continue operating smoothly. Moreover, by implementing community and social development projects to promote the quality of education, there will be more local skilled workers to supply the demands of customers continuously, creates jobs for the community members, and also helps develop the local economy. Additionally, it continuously supports the growth of the Company's customers in the long run.

Management Approach

Guided by the 'ALL WIN' philosophy, which has long been a cornerstone of its business operations, the Company aims to strengthen business growth alongside sustainable community and social development. To achieve this, it has established a key sustainability strategy that emphasizes cooperation between the Company, communities, industrial estate customers, and government agencies. Additionally, the Company has adopted the UN Sustainable Development Goals (SDGs) as guidelines for community development.

The Company has developed an operational framework for community development centered on forging strong relationships with the local community, one of its primary stakeholders. This strategy not only aims to foster understanding and confidence in the Company's operations but also to offer local citizens and other stakeholders greater access to its services. Additionally, the Company is committed to building a collaborative network with customers, suppliers, and various other entities to further enhance community and societal development.

The Company has established the Community Relations and Corporate Social Responsibility (CSR) Division, dedicated to advancing projects that fulfill its sustainable development objectives. This division oversees and monitors the progress of these community initiatives. Through a robust stakeholder engagement process, the Company has gathered insights of the local community's challenges, concerns, and expectations, integrating these vital perspectives into its strategic sustainability endeavors and targeted activities. The Company has crafted a management approach for social impact and community development, aimed at enhancing the quality of life, detailed as follows:

1. Identify Target Groups and Community Survey

Currently, the development of three AMATA Industrial Estates in Thailand covers an area of over 73 square kilometers in three provinces: Chonburi, Chachoengsao, and Rayong. The factory workers and surrounding community residents are totally over 1.25 million people. The industrial estate expansion has affected the surrounding communities and society such as increasing population density and traffic congestion, urbanization caused by labor migration, road safety issues, and more. Therefore, the Company places great importance on supervising and taking care of the local communities located within a 5-kilometer radius of the AMATA Industrial Estates, who are directly affected by the Company's business operations.

AMATA City Chonburi Industrial Estate currently operate in the areas of over 44.5 square kilometers, covering the areas of ​​31subdistricts in 5 districts in Chonburi and Chachoengsao Province. There are communities in 236 villages surrounding the industrial estate within a radius of 5 kilometers from the edge of the project area, covering an area of ​​​​over 260 square kilometers, with a census registered population of approximately 227,826 people (Source: Basic Information for Planning and Development of Chonburi Provincial Administration and Website of Municipality and Subdistrict Administration in Chonburi Province); however, the total population including the non-registered population relocated to work in these areas is approximately 734,957 people. The number of employees working in industrial factories in AMATA City Chonburi Industrial Estate as of 31 December 2023 was more than 210,000.

AMATA City Rayong Industrial Estate currently operates in the area of 28.6 square kilometers, covering 6 subdistricts of ​​4 districts in Chonburi and Rayong Province. There are 20 villages located within 5 kilometers radius from the edge of the project area, and approximately 100,805 people are registered in the census as residing in these surrounding communities. However, the total population, including non-registered individuals who relocated to work in the area, is approximately 220,990 people (Source: Official Statistics Registration Systems for the year 2023).  As of 31 December 2023, the number of employees working in industrial factories within AMATA City Rayong Industrial Estate was more than 85,000.

2. Create Local Community Engagement

The Company has determined to create a stakeholder participation process in various forms for the stakeholders within and around AMATA Industrial Estates to express their concerns, problems, and needs in order to develop AMATA Industrial Estate into a perfect city where surrounding local communities can happily co-exist and create shared values.

The Company has established a number of community committees to receive and respond to problems, community expectations, and suggestions for better improvement, as well as to provide information and swiftly address complaints, in order to help the Company’s major stakeholders, namely communities and the government agencies that regulate it, gain a better understanding of its operations and foster engagement, trust, and confidence.

The established committees comprise of Tripartite Committee, or committee whose members are representatives of communities, government agencies, and the Company, the Committee for Surrounding Community Development, and the Eco-Green Network, etc. Each committee is responsible for the growth of the neighborhood surrounding the Company’s two industrial estates as well as for resolving any issues or grievances brought up by the neighborhood regarding the Company’s operations.

CommitteeObjectives2023 Performance

The Committee for Surrounding Community Development - AMATA City Chonburi Industrial Estate comprising 97 representatives from public, government agencies and business sector

 

The Committee for Surrounding Community Development - AMATA City Rayong Industrial Estate comprising 29 representatives from public, government agencies and business sector

  • Building confidence of stakeholders in the Company’s environmental management by disclosing the results of environmental supervision
  • Being a forum for the Company’s stakeholders especially the communities and local government agencies to share negative impacts and challenges to the environment caused by the operations of the industrial estate and to consider recommendations, solutions and community development ideas
  • The Committees of both industrial estates had two meeting in 2023.
  • The Committees of both industrial estates expressed satisfaction and confidence in the Company’s environmental management in accordance with set standards.
  • The Committee of AMATA City Rayong Industrial Estate expressed an interest in the traffic, wastewater management and income distribution to the community.

Eco-Green Network:
A working group formed to develop and link the operational network called “CSR + ECO + Environment & Safety + CG or Eco-Green Network” in AMATA City Chonburi Industrial Estate and AMATA City Rayong Industrial Estate

The working group consists of representatives from the Company, factories in the industrial estates, local communities, local government entities, hospitals and schools

  • Elevating and developing Eco-Industrial City for both industrial estates by creating five dimensional harmonies in physical, economic, environmental, social and management attributes
  • Encouraging and supporting participation of all stakeholders, especially factories, local communities and local government entities in advancing AMATA industrial estates to be Eco-Industrial City
  • Publicizing achievements of the Eco-Industrial City at AMATA industrial estates
  • One meeting of the Eco-Green Network’s working group at AMATA City Chonburi Industrial Estate and one meeting at AMATA City Rayong Industrial Estate were held in 2023.
  • A 2023 action plan and projects to develop an Eco-Industrial City concept for the industrial estates were discussed.
  • The Eco-Green Network’s working group of AMATA City Chonburi Industrial Estate expressed an interest, in particular, in community wastewater and waste management, traffic problems solving, and the use of alternative energy such as solar cell.
  • The working group of AMATA City Rayong Industrial Estate expressed particular interest in wastewater management, traffic problem and community occupational support.

3. Local Community Impact Assessment

Social impact assessment is one of the Environmental Impact Assessment (EIA) processes whereby the Company adopts the Stakeholder Analysis method to analyze business activities that directly and indirectly affect stakeholders, together with the community attitude survey, which is conducted annually to prevent and mitigate environmental impacts during the Company's business operations.

In 2023, Amata City Rayong Company Limited, in cooperation with SS Consultant Corporation Company Limited and local government agencies, held three public hearings in March and June 2023. The meetings took place at Chalerm Phrakiat Hall at Dok Krai Reservoir, Pluak Daeng District, Rayong Province; Sala Sang Suk (Ban Nong Rakam), Phananikom Subdistrict, Nikhom Phatthana District, Rayong Province; and the meeting hall of Bo Win Subdistrict's Administrative Organization, Bowin Subdistrict, Si Racha District, Chonburi Province. The meetings invited people from relevant communities and local government agencies to join and listen to information about the Amata City Rayong Industrial Estate Extension Project Phase 6's environmental impact assessment guidelines and the preventive measures to address environmental impacts. This involved implementing measures to monitor environmental impacts and allowing the community comprehensive opportunities to provide their opinions. These efforts will benefit the project's progress. More than 1,000 representatives from local government agencies, the public, and the media expressed interest in attending these meetings.

According to the results of the 2023 survey on community attitudes and expectations conducted among various community committees, social impacts were divided into two significant issues that communities emphasized greatly: 1) traffic problems, and 2) community economic problems. Additionally, communities articulated their expectations for environmental stewardship, with a specific emphasis on wastewater management, waste management, and educational support.

4. Design Project/Activity to Respond to the Community

The Company has developed community development strategies and activities that align with the specific needs and expectations of each stakeholder group. These efforts are conducted in collaboration with the Company’s customers operating in industrial estates, government entities, local authorities, and communities. This approach is structured around a five-dimensional community development framework that also supports the UN Sustainable Development Goals (UN SDGs). For 2023, the Company has set a community development goal to achieve a community satisfaction score of no less than 85% towards AMATA.

In 2023, the Company had implemented a total of 21 projects and activities with a social investment budget of 5.66 million baht (excluding donations).  There were 42,624 participants in the activities, and more than 188,460 people directly and indirectly benefited from these projects and activities.

  • Community Economic Development

    The growth of industrial estates has both positive and negative impacts on the local community's economic system, such as income distribution, increasing demand for labor, or creating demand for goods or services, while urbanization raises the cost of living. Therefore, community economic issues are matters that communities expect the Company to manage, aligning with the Company’s “ALL WIN” philosophy, which emphasizes community development alongside the growth of industrial estates. The company employs strategies to create economic opportunities for all stakeholders, including local business operators, working-age labor, senior citizens, and the underprivileged. This is achieved through support for local employment and projects that respond to the needs of the community, promoting sustainable job creation and income generation for stakeholder independence.

    Farm to Factory Project

    According to the results of the Company’s local community survey, the community was found to have many agricultural and processed products that need marketing support. The Company foresees that many factories in the industrial estates and their employees are the target purchasers, having great demand for many agricultural products. As a result, it has organized the "Farm to Factory" project, aiming to promote trade between the factories in both AMATA industrial estates and the local communities in order to support local communities in having the opportunities to sell their products, especially the agricultural and processed products, in the long run, thereby enhancing the sustainable growth of the local economy while purchasers are able to obtain the fresh and quality products directly from the producers.

    The Company initiated the “Farm to Factory” project in 2018 together with the Industrial Estate Authority of Thailand by using the AMATA City Chonburi Industrial Estate as a pilot area. By acting as an intermediary between local communities and factories in industrial estates, the Company aimed to provide the community enterprises in the targeted communities nearby AMATA City Chonburi Industrial Estate to have a new distribution channel and markets and generate more income to the enterprise members. Furthermore, the Company and the Industrial Estate Authority of Thailand are working together to help elevate their product quality to meet standard requirements of buyers.

    In 2023, 30 factories in AMATA City Chonburi and AMATA City Rayong Industrial Estate participated in the "Farm to Factory" project (as of 31 December 2023), as well as 30 local communities from Chachoengsao, Chonburi, and Rayong provinces that sold their products to the factories, averaging 30 times per month. The total revenue from product sales in 2023 was 8.21 million baht, with an average income of 274,000 baht per community per year.

    “AMATA Chuan Shop” Activity  

    The Company organized the 'AMATA Chuan Shop: Good products from your community neighbors’ event through Facebook Live to increase public awareness of community products. The event was held in August 2023 at the Showcase Area, Amata Service Center, Amata City Chonburi. Products from 13 surrounding communities were featured in the event, generating a total revenue of 21,050 baht.

    Online marketplace platform for the community products 

    To increase customers’ accessibility, the Company has developed an online marketplace on the website "https://amatachuanshop.com/" to sell community products. Currently, the website offers over 16 products from local communities at AMATA City Chonburi and AMATA City Rayong.

    Training in supplementary occupations to enhance community income

    The supplementary occupation development project to boost community income is a project that the Company initiated since 2022 and has been continuously implementing for the communities surrounding the AMATA Industrial Estates, both in AMATA City Chonburi and AMATA City Rayong. The Company acknowledges the significance of enhancing the local economy and generating income opportunities for community members. As a result, it has been offering training courses to equip them with skills for various supplementary occupations such as cooking, household item production, and handicrafts. Over the years, the Company has conducted training for over 10 occupations, including weaving, coconut broom making, salad roll making, pork floss making, fresh tofu making, angel mushroom cultivation, cloth doll making, etc. These programs have seen participation from more than 300 people.

    In 2023, the Company organized training courses to enhance knowledge and skills in an additional five supplementary occupations. These were divided into two areas, namely:

    • The communities surrounding AMATA City Chonburi organized training activities to enhance supplementary occupations for increased income, held two times as follows:

    First Training Session in 2023: Conducted training on 'Making Luk Chub (Thai Desserts)' for the Ban Kao community, Chonburi province, with 30 participants.

    Second Training Session in 2023: Conducted training on 'Making Dim Sum and Tako (Thai Dessert)' for the Phan Thong community, Chonburi province, with 35 participants.

    • The communities surrounding AMATA City Rayong organized training activities to enhance supplementary occupations for increased income, held two times as follows:

    First Training Session in 2023: Conducted training on 'Making Fresh Tofu and Salad Rolls' for the Bo Win community, Chonburi province, with 30 participants.

    Second Training Session in 2023: Conducted training on 'Making Salad Rolls' for the Pluak Daeng community, Rayong province, with 60 participants.

     Supporting the development of community products for Dok Krai Reservoir Housewife Group

    The Dok Krai Reservoir Housewife Group, a community located near the AMATA City Rayong Industrial Estate in Nikhom Phatthana District, Rayong Province, has formed a community group to produce products such as chili paste with fermented fish, fried mackerel fish cakes, and their latest product, Dok Krai Pickled Fish, which the group started working on at the end of 2022. Due to the absence of an appropriate packaging label for Dok Krai Pickled Fish, the Company initiated a project in 2023 to develop a label that would support and enhance the product's image. To further elevate the product's value, the Company assisted in designing a product logo specifically for Dok Krai Pickled Fish and produced label stickers for the group.

    AMATA Caravan: Creating Smiles Project

    The AMATA Caravan: Creating Smiles Project is the Company's initiative to help reduce household expenses for the communities surrounding the AMATA Industrial Estate. The AMATA Caravan travels through various areas to provide comprehensive assistance. The Company collaborates with partners from factories within the AMATA Industrial Estates, as well as external organizations such as E. Tech College in Chonburi, Chonburi Non-formal Education Center, Bankai Technical College in Rayong, Honda Asia Bo Win Branch in Chonburi, Village Health Volunteer (VHV), and Subdistrict Health Promoting Hospitals to provide services to the communities free of charge. These services include motorcycle lube oil changes, haircuts, basic health check-ups, electrical appliance repairs, setting up fun game booths, and providing lunch for participants. The AMATA Caravan: Creating Smiles Project has garnered significant interest and participation from the community.

    The mentioned activity has been regularly held from 2019 until 31 December 2023, benefiting a total of 47 communities. It has contributed to saving community members' expenses by over 2,080,000 baht, benefiting more than 5,000 people.

    In 2023, the AMATA City Chonburi Industrial Estate organized the AMATA Caravan: Creating Smiles Project, providing services to 11 communities in two provinces, namely Chonburi and Chachoengsao. The Company collaborated with local organizations as follows: Nong Tamleung Subdistrict Municipality, Don Hua Lo Subdistrict Municipality, Khlong Tamru Subdistrict Municipality, Ko Loi Bang Hak Subdistrict Administrative Organization, Ban Kao Subdistrict Administrative Organization, Khlong Tamru Subdistrict Administrative Organization, Na Pa Subdistrict Administrative Organization, Kamnan (Subdistrict Chief) of Bang Nang Subdistrict in Chonburi province, and Ban Pho Subdistrict Municipality, Saen Phu Dat Subdistrict Municipality, and Nong Teen Nok Subdistrict Administrative Organization in Chachoengsao province.

    The AMATA City Rayong Industrial Estate organized the AMATA Caravan: Creating Smiles Project to provide services to two communities, collaborating with local organizations as follows: Kaomai Kaew Subdistrict Administrative Organization in Chonburi province and Map Yang Phon Subdistrict Administrative Organization in Rayong province.

  • Environmental Stewardship

    Sustainable Water and Waste Management Model Community Project 

    The Company does not only focus on water and waste management within the industrial estates but is also aware of the need to nurture the communities surrounding the industrial estates affected by its operations due to the expansion of its business, which causes those communities to become crowded. As a result, the Company initiated a pilot community for a sustainable water and waste management project in 2017 using the Company’s expertise and experience in water and waste management in the development of the pilot community. The project provides knowledge and understanding to people in the community regarding proper solid waste disposal and sorting according to the 3 R's principles in order to utilize waste efficiently and add value according to the principles of the circular economy. This would help reduce the impact on the community and the environment, especially on community water resources, from littering and releasing household wastewater into the water resources. In implementing the project, the Company receives cooperation from various agencies, such as Nong Mai Daeng Municipality, operators in Ninja Market Chonburi, operators in Kamnan Dam Market, Ban Huay Salika School, Wat U-Tapao Kindergarten School, Khlong Tamru Municipality, etc.

    On 26 October 2023, AMATA Corporation Public Company Limited conducted a Memorandum of Understanding (MoU) Signing Ceremony for Phase 3 of the "Community Development in Sustainable Water and Waste Management" project. The nine collaborating partners include Don Hua Lo Subdistrict Municipality, Nong Mai Daeng Subdistrict Municipality, Na Pa Subdistrict Municipality, the Industrial Estate Authority of Thailand (IEAT), AMATA U Company Limited, AMATA Facility Service Company Limited, AMATA B. Grimm Power 1 Company Limited, Aqua Nishihara Corporation Co., Ltd., and United Analyst and Engineering Consultant Co., Ltd. The project collaboration focused on the restoration and preservation of environmental quality related to water and waste in the community areas surrounding the AMATA City Chonburi Industrial Estate, with execution planned in the Don Hua Lo Subdistrict Municipality.

     The aforementioned project, currently in Phase 3, has been ongoing and is scheduled to continue from 2023 to 2025. Its goal is to manage and enhance the environmental quality of the communities surrounding the Amata City Chonburi Industrial Estate. The project selected the “Santaprai Canal”, a downstream waterway flowing through Don Hua Lo Subdistrict Municipality, Nong Mai Daeng Subdistrict Municipality, and receiving some of its watersheds from upstream Na Pa Subdistrict Municipality. The collaboration for this project involves all relevant government agencies, subdistrict administrations, industrial estate developers, private companies, and surrounding communities. Phase 1 of this project was implemented from 2018 to 2020 in the "Tum Ru Canal" area, in the Nong Mai Daeng Subdistrict Municipality, which is a midstream area connected to the industrial estates. Phase 2 was implemented from 2022 to 2023 in the "Hua Thong Lang Canal" area in Khlong Tamru Subdistrict Municipality, which is the area connected to Phase 1, downstream before it flows into the sea.

    Continuous implementation of sustainable water and waste management model community project has resulted in a decrease in the average BOD (Biochemical Oxygen Demand) value in that area. The water quality at the Klong Tamru floodgate in 2023 had an average BOD value of 6.2 mg/L, which has continuously decreased since 2017. This has achieved the project target set by the Company to have a BOD value not exceeding 10 mg/L which is better than the water quality standards set by the Department of Pollution Control, which is not to exceed 20 mg/L.

    Sister Parks Arrangement for Resources and Knowledge Sharing (SPARK) Project 

    The AMATA Foundation has been implementing the Sister Parks Arrangement for Resources and Knowledge Sharing (SPARK) project in collaboration with the Department of National Parks, Wildlife and Plant Conservation, and the International Conservation Caucus Foundation (ICCF) since 2013, aiming to elevate Khao Yai National Park to world-class standards and to use it as a model for learning about park management for other national parks in Thailand as well as in the ASEAN region.

    A study by ICCF experts in 2015 found that an urgent issue that needed immediate action was sewage management. This aims to ensure that the water sources both within and outside the national park would not be negatively impacted by sewage from tourists and park officials because the Dong Phayayen-Khao Yai forest is an important source of Thailand's five main rivers, namely Nakhon Nayok River, Prachin Buri River, Lam Takhong River, Muak Lek River, and Mun River. Therefore, managing sewage in the national park is a critical matter.

    In 2023, the AMATA Foundation and AMATA U Co., Ltd. (formerly AMATA Water Co., Ltd.), which specialize in water management, collaborated with their business partner, ICCF's experts, and Khao Yai National Park officers to undertake a project aimed at enhancing wastewater management in the park as follows:

    1. Install five water meters to collect consumption statistics at essential points (water meters are sponsored by AMATA U Co., Ltd.)
    2. Collect annual water consumption and tourist statistics at Lamtakong Campground and the tourist service center to design an optimal system for maximum cost-effectiveness and efficiency.
    3. Survey soil conditions and slope levels to identify the most suitable locations for the wastewater treatment system layout.
    4. Propose and present a project along with a draft design of a wastewater treatment system at the tent area in Lamtakong. This proposal was submitted to the advisory committee of Khao Yai National Park to foster participation and comply with the regulations of the Department of National Park.

    Big Cleaning Day Activity

    In 2023, the Company organized the Big Cleaning Day activity twice with the communities surrounding the AMATA Industrial Estate.

    The first event took place in June 2023, with the Big Cleaning "Na Ban Na Mong" activity at the AMATA City Chonburi Industrial Estate. The community relations team, employees from companies within the AMATA group, and operators in the industrial estate joined forces with the Khlong Tamru Municipality, Chonburi Province, to collect the garbage and enhance the landscape along Sukhumvit Road in front of the AMATA City Chonburi Industrial Estate. With over 60 participants, the team successfully cleaned a road distance of more than two kilometers.

    The second event took place in December 2023, the Company collaborated with the AMATA City Chonburi Industrial Estate Office, operators within the AMATA City Chonburi Industrial Estate, and local authorities, including Phan Thong Nong Ka Kha Subdistrict Municipality, local leaders of Nong Ka Kha Subdistrict, Chonburi Province, students from Ban Ngiu School, and volunteers. In total over 200 people joined forces to organize the "Big Cleaning Day" activity as a charitable gesture dedicated to His Majesty King Bhumibol Adulyadej the Great on his birthday, National Day, and National Father's Day on 5th December, 2023. The activity aimed to demonstrate love and loyalty and pay homage to His Majesty's grace.

    The event included two main activities:

    1. Roadside garbage collection and cleaning along a 500-meter stretch from Ban Ngiu Temple to the Nong Ka Kha Subdistrict Municipality office.
    2. Cleaning Ban Ngiu Temple, a community center, involved sweeping the courtyard, tidying around the chapel, and cleaning 20 restrooms to ensure they were clean, orderly, and welcoming for the public coming to make merit during the New Year festival.

    This activity not only fosters participation from all sectors in caring for the community environment but also heightens awareness among youth and the general public about the importance of cleanliness, beginning at home and extending into the community. It also promotes proper waste disposal habits and helps build confidence and positive relationships between the Company and stakeholders regarding environmental issues. The Company plans to sustain this activity and expand the project to other areas around the AMATA industrial estate.

  • Community Safety and Well-being

    Road Safety Promotion Project 

    More than 295,000 employees are working in the areas of both AMATA Industrial Estates.  According to the results of the survey of using roads within AMATA Industrial Estates, more than 119,400 vehicles were found using the routes in the areas per day, categorized into 1,900 employee shuttle buses, 49,000 private passenger cars, and 68,500 motorcycles, resulting in high risks of road accidents. The Company must therefore strictly manage traffic and provide a road safety management plan that integrates all sectors to jointly manage traffic within the AMATA Industrial Estates and surrounding areas according to the ‘6E Concept’. Further details can be found under the section titled "Building a Safe Community" on page xx.

    The Company has collected statistics on road accidents, including the causes and types of accidents, to analyze them for use in the management process and to solve problems, particularly those arising from road structures and traffic lane patterns. The Company also aims to raise awareness of traffic laws, wearing helmets and seat belts, obeying traffic laws, and driving with kindness on the road, by taking proactive action to raise awareness of road safety in both industrial estates and nearby communities and schools.

    In 2023, the Company provided training on traffic discipline, handling situations if a child is trapped in a vehicle, and basic fire extinguishing and fire evacuation drills, for Baan Nong Pradu Child Development Center, Hang Sung Subdistrict, Nong Yai District, Chonburi Province and Sirasart Suksa School located in AMATA City Chonburi Industrial Estate.

    Khru Arsa AMATA (Volunteer Teachers) Project: Provide basic fire extinguishing training

    The Company conducted basic fire extinguishing training, which is one of the subjects of the Khru Arsa AMATA Project organized by the Company, for Baan Yansue School in Ban Kao, Phanthong District, Chonburi Province, located approximately 3 kilometers from the industrial estate, and Wat Phanthong School in Phanthong District, Chonburi Province, located approximately 10 kilometers from the industrial estate. This training aimed to educate students and teachers on self-care and fire response, providing them with the skills to use various fire extinguishers correctly and effectively. This knowledge can significantly reduce the loss of life and property.


    Blood Donation project: “100 Million CC of Blood from AMATA Residents for the Thai Red Cross Society”

    As large-scale industrial estates, there are a lot of employees, both Thai and foreign, working in both AMATA industrial estates. The total population of the surrounding communities is more than 500,000 people. Therefore, they are the areas with the highest potential for blood donation as blood reserve for the Thai Red Cross Society.

    The Company has been organizing blood donation activities for employees within the factories and the general public in the surrounding industrial estates continuously for over 12 years. Starting in 2022, the Company aimed to increase stakeholder participation in blood donation to boost the blood supply. This effort was carried out under the project "100 Million CC of Blood from AMATA Residents for the Thai Red Cross Society", receiving excellent cooperation from the Industrial Estate Authority of Thailand, the Blood Service Division 3, Chonburi Province, Rayong Province Red Cross Society, and the operators within both AMATA industrial estates. The common goal was to bolster the blood reserve for the Thai Red Cross Society, guaranteeing a sufficient and prompt supply for emergency patient care.

     In 2023, this project was able to provide a total of 4.22 million cc of blood reserves to the Thai Red Cross Society, with 3,819,600 cc from the AMATA City Chonburi Industrial Estate and 397,300 cc from the AMATA City Rayong Industrial Estate. During the 12-year project duration, a total of 25.36 million cc of blood was donated, including 23.09 million cc from AMATA City Chonburi Industrial Estate and 2.27 million cc from AMATA City Rayong Industrial Estate (as of 31 December 2023). More than 169,000 patients have benefited from these blood donations (Source: The Thai Society of Hematology, one blood donation of 450 cc, can help 3 patients).

     

    Prevention and Reduction of Dengue Fever in Communities

    On 9 June 2023, the Company was aware of the danger posed by the spread of dengue fever in the community. Consequently, it supported Kao Industrial (Thailand) Co., Ltd. in raising awareness of the public health threat posed by dengue fever and disseminating innovative disease prevention technologies through the "Roo Thun" application. This app serves as a communication channel for disseminating information about health-related issues in the area, such as dengue fever outbreaks and PM 2.5 pollution levels. Through collaboration between Kao Industrial (Thailand) Co., Ltd. and Government agencies, activities were conducted in the nearby communities of AMATA City Chonburi Industrial Estate, to help residents prepare for health risks for more than 2 years. The successful results of the project were presented at the ASEAN Dengue Day event, under the theme “Moving Forward to Zero Dengue Death Society”, organized by Kao Industrial (Thailand) Co., Ltd., Bureau of Vector Borne Diseases, Department of Disease Control, Bangkok Metropolitan Administration, and partners. This initiative also symbolized the shared commitment between the Government and private sectors to prevent and reduce the incidence of dengue fever.

    AMATA Friendship Sport

    The Company regularly organizes health promotion activities for the community and society every year. These activities aim to foster unity, compassion, and good health among community members within and outside the industrial estate. Employees working in factories within AMATA City Industrial Estate are encouraged to use their leisure time productively. This includes participating in sports activities as a means to showcase their abilities and build relationships with colleagues from various factories.

    The Company has therefore organized the "AMATA Friendship Sports" competition within both AMATA Industrial Estates continuously for over 20 years. Each year's competition includes teams of athletes from the factories within the industrial estates, with over 400 teams participating. This competition is considered the largest sports event, with the highest number of participants among industrial estate operators.

    In 2023, AMATA City Chonburi Industrial Estate organized a competition from 23 April to 27 August 2023. There were nine sports categories, including men's 11-a-side football, senior men's football, women's football, men's and women's volleyball, men's basketball, men’s sepak takraw, men's and women's badminton doubles, men's and women's singles table tennis, and men's petanque doubles. A total of 287 teams from 77 businesses participated, with over 5,000 athletes joining the competition.

    AMATA City Rayong Industrial Estate organized a competition from 1 October to 19 November 2023. There were seven sports categories, including men's and women's 7-a-side football, men's and women's volleyball, men's and women's petanque doubles, and men's sepak takraw. A total of 124 teams from 54 businesses participated, with over 1,500 athletes joining the competition.

    “AMATA Junior League”: Youth Friendship Sports

    The "AMATA Junior League” sports competition is an ongoing project the Company has organized for over a decade, catering to youth in the communities surrounding both AMATA City Chonburi Industrial Estate and AMATA City Rayong Industrial Estate. The primary goals include supporting and enhancing sports skills among young individuals, promoting physical activity for health, utilizing leisure time productively, nurturing sportsmanship, teaching graceful winning and losing, discouraging drug abuse, and fostering robust physical health. This event is recognized as the largest youth sports development initiative in the industrial estate sector.

    In 2023, the 11th "AMATA Junior League" sports competition was organized by AMATA City Chonburi Industrial Estate. The competition comprised 4 sports categories: men’s 7-a-side football, women's volleyball, men’s sepak takraw, and men's and women's petanque. These competitions were further divided into two levels: upper primary school level, Grade 4 to Grade 6, and lower secondary school level, Grade 7 to Grade 9 (M1-3). Teams of athletes and schools around AMATA City Chonburi Industrial Estate showed interest in participating, totaling 149 teams from 41 schools. The event had over 1,000 participants.

    AMATA City Rayong Industrial Estate organized the 12th "AMATA Junior League" sports competition. The competition comprised four sports categories, similar to AMATA City Chonburi Industrial Estate, and was divided into two levels: upper primary school level, Grade 4 to Grade 6, and lower secondary school level, Grade 7 to Grade 9 (M1-3). Teams of athletes and schools around AMATA City Rayong Industrial Estate showed interest in participating, totaling 147 teams from 31 schools. There were over 1,100 participants in the event.

    The Company supported schools and participating youth by easing the financial burden on schools and parents. This support included providing sports uniforms, lunch, transportation costs, and other necessary expenses. Winning teams in various sports categories received scholarships, trophies, and medals as tokens of appreciation and encouragement.

  • Learning and Education 

    The Company and its stakeholders have placed significant emphasis on human resource development, particularly as the industrial sector now demands more competent and skilled personnel due to advancements in technology in the production process. This is also in response to the future needs of the industrial sector to invest in EEC projects. The Company has developed and implemented various educational projects aimed at upgrading the capabilities of factory personnel and local workers. This is achieved by providing access to quality education for all and promoting continuous learning.

    Following Father's Footsteps for Sufficiency Schools Project

    The Company implements the "Following Father's Footsteps for Sufficiency Schools Project" with the objectives of supporting the provision of ingredients for school lunches and reducing school expenses. Additionally, it provides an opportunity for schools to earn extra income. Furthermore, this project serves as an opportunity to learn about the Sufficiency Economy Philosophy of King Rama IX. The Company organized activities for learning oyster mushroom cultivation at Ban Phu Sai School, Khao Mai Kaeo Subdistrict, Bang Lamung District, Chonburi Province. This aims to promote students' learning of various mushroom cultivation skills through practical training, including the bale packing process, mushroom inoculation, and greenhouse care. Moreover, the Company conducted activities on vegetable gardening for school kitchens at Huay Khai Nao School, Khao Mai Kaeo Subdistrict, Bang Lamung District, Chonburi Province. This included vegetable cultivation, oyster mushroom cultivation, and experimenting with growing bean sprouts in plastic boxes. These activities aim to promote students' learning and practical experience in vegetable cultivation, such as Chinese cabbage, eggplant, chili, and more.

    The Company received cooperation from factories within the AMATA City Rayong Industrial Estate, namely Cardinal Health 222 (Thailand) Co., Ltd. and BST Specialty Co., Ltd., to participate in this activity.

    School Development Project Around the Industrial Estate

    The Company and the AMATA Volunteer Club, Rayong, collaborated on the "Ban Phu Sai School Development Project" in Khao Mai Kaeo Subdistrict, Bang Lamung District, Chonburi Province. The objectives were to help develop the school and promote learning outside the classroom for students at Ban Phu Sai School, with over 170 students. The project included activities to provide knowledge on safety and health to students, creating outdoor learning spaces, and implementing Brain-based Learning (BBL) activities through drawing pictures. Additionally, it involved upgrading the school infirmary by providing new beds and first aid kits. The project also aimed to enhance the school library by donating five second-hand computers and providing teaching equipment, sports equipment, and more. This project fostered stronger relationships and collaboration between the Company and the factories within the AMATA City Rayong Industrial Estate in community development activities for the benefit of society as a whole. In 2023, over 80 employees from businesses within the estate participated, representing 10 companies.

    School and E-library Development Project 

    The Company, in collaboration with the Industrial Estate Authority of Thailand and CSR Club of AMATA City Chonburi, organized the "School and E-Library Development Project" three times at the following schools:

    1. Nong Tamleung Temple Community School, Nong Tamleung Subdistrict, Phan Thong District, Chonburi Province
    2. Bang Nang Temple School, Bang Nang Subdistrict, Phan Thong District, Chonburi Province
    3. Bang Phueng Temple School, Bang Phueng Subdistrict, Bang Pakong District, Chachoengsao Province

    The goals of these projects were to enhance school development and facilitate access to quality education for young students, supporting learning through online systems. Initiatives included the provision of new and used computers, desks, chairs, scholarships, various learning materials, restroom renovations, improvements to the school infirmary, and playground improvements, totaling over 550,000 baht in contributions to the schools in 2023. Additionally, recreational games and prize giveaways were organized for the students.

    AMATA Volunteer Teacher Project

    The Company, together with stakeholders within the AMATA City Chonburi Industrial Estate and the AMATA City Rayong Industrial Estate, organized the "AMATA Volunteer Teacher" project to build relationships with the community and schools around the industrial estates. The project supports the enhancement of knowledge and skills for young students with the "Reduce Study Time, Increase Learning Time" curriculum. In 2023, the project was organized in four schools: Ban Yan Suea School in Chonburi Province, Wat Phanthong School in Chonburi Province, Ban Mab Yang Phon School in Rayong Province, and Nikhom Sang Ton Eng 9 School in Rayong Province.

    The project's target group consists of primary school students in Grade 5. The project took place between June and December 2023, with 8 hours of school teaching (1 hour per week) per school. A total of 220 students participated in the project.

    AMATA Young Inventor Project Competition for Scholarship

    In 2023, the Company organized the "AMATA Young Inventor" project, a competition for inventions made from recycled materials, competing for scholarships totaling over 100,000 baht. This project aims to enhance creative thinking and self-expression among young students residing near the AMATA Industrial Estate. They are seen as valuable human resources crucial for societal progress and the country's future development. The project educates students on efficient resource use, environmental waste reduction, and the process of generating ideas, conducting experiments, and creating inventions from recycled materials for effective reuse. The competition was divided into two levels: Lower Secondary School and Upper Secondary School, with more than 60 entries from students participating in the competition.

    AMATA City Children's Day Activities

    The Company holds the "AMATA City Children's Day" event continuously every year to provide happiness and fun for children in the surrounding areas of the AMATA City Chonburi and AMATA City Rayong Industrial Estates. Children come to enjoy various activities, intertwined with educational elements. These activities include stage performances, drawing competitions, scholarship awards, on-stage prize draws, and informational booths. There are also game booths with prizes, as well as free food and drinks. Each year, more than 2,500 children participate in the event, with gifts and scholarship funds totaling over 700,000 - 800,000 baht being distributed to the children.

    In 2023, the Company organized a Children's Day event at the AMATA City Chonburi Industrial Estate on 13 January 2023. The event received cooperation from the AMATA City Industrial Estate Office in Chonburi and 55 companies within the industrial estate. They provided scholarship funds, on-stage prize draws, game booths, and food booths to bring joy to the more than 1,200 children who participated in the event.

    The Company organized a Children's Day event at the AMATA City Rayong Industrial Estate on 11 January 2023. The event received cooperation from the AMATA City Industrial Estate Office in Rayong and 36 companies within the industrial estate. They provided scholarship funds, on-stage prize draws, game booths, and food booths to bring joy to the more than 800 children who participated in the event.

    Furthermore, a children's drawing exhibition was held, and prizes were given to the winners of the "AMATA Drawing Contest for Scholarships," themed "Good Things at AMATA." This contest took place in November 2022, with over 100 entries submitted. The results were announced on 15 December 2022.

  • Local Tradition and Cultures

    The Company places great importance on supporting and engaging in the local traditional and cultural activities of the communities in order to preserve these good traditions, build strong relationships, and foster positive attitudes within these communities. The Company has collaborated with the Industrial Estate Authority of Thailand, entrepreneurs in both AMATA Industrial Estates, and the surrounding communities of both AMATA Industrial Estates in continuously participating in and supporting the local traditional and cultural activities of the communities.

    In 2023, the Company’s executives and employees participated in activities with the local communities surrounding the AMATA City Chonburi Industrial Estate. These activities covered 31 subdistricts, five districts, and two provinces, including Chonburi and Chachoengsao provinces. Some of the activities included participating in the Tod Pha-Pa Mahakusol Ceremony, Kathin Samakkhi ceremonies, Songkran festivities, Elderly Day events, Loy Krathong celebrations, Annual merit-making ceremonies, and Merit-making to pay homage to local sacred sites activities.

    • Annual merit-making ceremony at the Mae Ngob Shrine in Na Kluea, Khlong Tamru Subdistrict, Chonburi Province

    • 2023 Traditional Event at Mae Nang Dong, Na Phra That Subdistrict, Chonburi Province
    • Annual merit-making at Wat Phan Thong, Chonburi Province

    • Songkran Festival and Elderly Day

    • Tod Pha-Pa Mahakusol Ceremony and Kathin Samakkhi Ceremonies

    In the area surrounding the AMATA City Rayong Industrial Estate, the Company participated in traditional Songkran Festival and Elderly Day activities organized by the Subdistrict Administration. During these events, souvenirs and consumer products were given to the elderly in Khao Mai Kaeo Subdistrict, Bang Lamung District, Chonburi Province, Bo Win Subdistrict, Si Racha District, Chonburi Province, Pluak Daeng and Map Yang Phon Subdistrict in Pluak Daeng District, and Phana Nikhom Subdistrict, Nikhom Phatthana District, Rayong Province.

    • Tradition of Candle Procession for Buddhist Lent
    • Merit-making Ceremony and Kathin Robe Offering Ceremony at Wat Mab Bon, Bo Win Subdistrict, Si Racha District, Chonburi Province, and Wat Khao Mapood, Phana Nikhom Subdistrict, Nikhom Phatthana District, Rayong Province

    • To promote the Loy Krathong tradition festival, the Company supported the budget and organized activity booths for the communities so that people could enjoy the Loy Krathong festival at two locations: Wat Rat Asdaram (Saphan Si) and Ban Wang Tan Maon, Mab Yang Phon Subdistrict, Pluak Daeng District, Rayong Province.

5. Regularly Monitor Project/Activity Performance

The Community Relations and Corporate Social Responsibility (CSR) Division at AMATA has been conducting annual satisfaction surveys in the communities surrounding AMATA City Chonburi and AMATA City Rayong Industrial Estates. In collaboration with the Faculty of Communication Arts at Sripatum University’s Chonburi Campus, the CSR division undertook an in-depth study to assess community needs and expectations, as well as satisfaction with the Company’s community development projects. The 2023 survey results indicated that AMATA City Chonburi Industrial Estate achieved an average satisfaction score of 91.5%, while AMATA City Rayong Industrial Estate scored 91.3%.

Additionally, the Industrial Estate Authority of Thailand conducted an annual community satisfaction survey across 46 industrial estates nationwide. AMATA collaborated in these surveys for both of its industrial estates. In 2023, AMATA City Chonburi Industrial Estate achieved an average satisfaction score of 94%, while AMATA City Rayong Industrial Estate received a score of 87.4%.

The Company collected feedback from the community satisfaction survey and used it to analyze and plan activities aimed at supporting and developing the communities for the upcoming year. Additionally, the Community Relations and Corporate Social Responsibility (CSR) Division conducted in-depth interviews to identify the underlying causes of issues and the community's expectations of the Company. This information will serve as a foundation for planning future activities.

The 2023 community satisfaction survey from areas around AMATA City Chonburi Industrial Estate highlighted a significant demand for education-focused initiatives within the industrial estate, especially in providing opportunities for quality education. The community also expressed a desire for initiatives that promote professions and local products to sustainably boost the grassroots economy. In the communities surrounding AMATA City Rayong Industrial Estate, there was a clear need for economic enhancement initiatives, such as increasing local employment, promoting professions and local products, enhancing income generation, and distributing income more effectively to the surrounding areas. Furthermore, there is a strong desire for greater community involvement in the development of the industrial estate communities.

The Company has leveraged the suggestions from the survey to develop initiatives that are in line with the findings. This includes planning various projects such as the 'Farm to Factory' initiative, which integrates community products into factory kitchens and coordinates with factories to provide spaces for community members to sell their products. This project aims to stimulate the economy and facilitate income distribution within the communities of AMATA City Chonburi and AMATA City Rayong. Additionally, the Company plans to expand online marketing channels for community products through the 'AMATA Chuan Shop' website and organize Facebook live broadcasts to promote the sale of these products.

The Company has launched educational initiatives that include the establishment of E-Libraries in local schools and the 'Khru Arsa AMATA (Volunteer Teacher)' project. These efforts involve partnerships with businesses located within both AMATA Industrial Estates and participation from AMATA group employees in activities with nearby schools. Additionally, the Company offers a scholarship program for students from underprivileged families, aimed at improving their educational opportunities.

In terms of health promotion, the Company has actively supported a variety of activities. These include organizing knowledge-sharing sessions for the community, facilitating participation in public service events like the 'AMATA Caravan: Creating Smiles Project,' and distributing face masks to community members.

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